The Wales Road Casualty Reduction Partnership approached us to develop three new bilingual websites with completely different styles to cater for varying target markets. The website administrators have the ability to edit and create new content on each of the sites, which are driven by a powerful content management system, Umbraco.
We developed each site to be fully responsive, enabling the content to be accessed across a range of devices, such as desktops, tablets, and smartphones. Each site was designed with a unique visual identity, despite belonging to the one organisation.
The Deadly Mates website, targeted at young drivers, demonstrates the very real danger involved in irresponsible driving, with its use of dramatic imagery, accompanied by startling sound clips and hard-hitting, real-world footage of Deadly Mates.
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